**BREAKING NEWS: Canterbury Bulldogs Captain Stephen Crichton Signs \$22 Million Powerade Deal, Donates \$12 Million to Club**
In a stunning development that has sent shockwaves through the NRL community, Canterbury Bulldogs captain Stephen Crichton has signed a record-breaking \$22 million endorsement deal with global sports drink giant Powerade. The deal, reportedly one of the most lucrative endorsements in Australian rugby league history, cements Crichton’s status as not only one of the game’s elite players but also a major commercial figure.
What makes this move even more remarkable is Crichton’s extraordinary gesture that followed. In a generous act of loyalty and leadership, the Bulldogs skipper announced that he will be donating \$12 million of his endorsement earnings directly to the Canterbury-Bankstown Bulldogs organization. The donation, aimed at supporting the club’s development pathways, facilities, and player welfare programs, is expected to have a transformative impact on the future of the club.
Speaking at a press conference earlier today, Crichton said, “I’ve always believed in giving back to the people and the place that shaped me. The Bulldogs gave me a platform to lead, to grow, and to inspire the next generation. This is my way of ensuring that the club continues to thrive for years to come.”
Club CEO Aaron Warburton praised Crichton’s selflessness, calling it “a moment that defines the culture we’re building at the Bulldogs.” Warburton confirmed that the donation would be used to enhance junior development programs, upgrade training facilities at Belmore, and provide greater support for players’ mental health and education.
Crichton, 24, who joined the Bulldogs from the Penrith Panthers in 2024, has quickly become the heart and soul of the team. Known for his on-field brilliance and off-field maturity, Crichton’s move to align with Powerade also reflects the growing commercial appeal of rugby league’s top stars.
Powerade executives expressed excitement about the partnership, citing Crichton’s authenticity, leadership, and influence among young athletes as key reasons for the deal.
Fans and players alike have applauded Crichton’s decision, flooding social media with messages of admiration and support.
In a sport often overshadowed by controversy, Stephen Crichton has provided a shining example of character, commitment, and community—setting a new standard for what leadership in the NRL looks like.
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