Recent rumors suggest that the University of Michigan’s football program has significantly increased its spending on Name, Image, and Likeness (NIL) deals to maintain its winning streak over Ohio State in the 2025 season. An anonymous SEC personnel staffer reported that Michigan, along with Auburn, Ole Miss, Texas, and Texas Tech, was among the top spenders in the transfer portal this offseason. While specific figures are not disclosed, it’s speculated that Michigan’s investment could be comparable to Ohio State’s reported $20 million expenditure for their National Championship-winning roster.
This strategic financial commitment aims to bolster Michigan’s competitiveness within the Big Ten Conference, particularly against formidable opponents like Ohio State. By enhancing their roster through substantial NIL investments, Michigan seeks to sustain its recent success and continue its winning streak over the Buckeyes.
The rivalry between Michigan and Ohio State is one of the most storied in college football, with Michigan leading the series 62–51–6 as of 2024. The teams have met annually since 1918, with the exception of 2020 due to the COVID-19 pandemic.
While these rumors have yet to be officially confirmed, they highlight the increasing role of NIL deals in college football and the lengths to which programs are willing to go to secure victories in high-stakes rivalries.
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